LED technology moves into the mainstream and delivers improved efficiencies By J.M. Allain Among the hundreds of innovations that enhance our business and personal lives, LED technology ranks near the top as one of the most universally applied. LED technology is everywhere. It’s utilized in almost every industry, in multiple applications and in a variety of sizes, shapes and price points.
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By: Kevin Goldsmith Almost everywhere you go these days—whether at a shopping mall, in a taxi or in a quick-serve restaurant—you cannot escape digital-screen advertising. The case for going digital is compelling, but why are so many companies making the change? The industry value for 2011 is estimated to be $5 billion and expected to grow to $7 billion within the next two years. The results look great, but why invest in digital when you already have printed content on display
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Park Cast Network has grown their digital out-of-home network based on direct input from advertising partners By: Tony Hymes Not long ago, it seemed that the most impressive digital out-of-home (DOOH) networks were the ones with the largest numbers of screens. Marketers were guilty of brushing off the smaller guys when their salespeople came in to pitch the networks, saying something along the lines of “come back when you have twice as many screens.”
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Rutter’s Farm Stores is a company that is dedicated to keep in step with its customers. The business debuted in 1967 as an additional outlet for Rutter’s Dairy products. Today, Rutter’s has more than 55 Pennsylvania stores in York, Lancaster, Adams, Cumberland, Dauphin and Franklin counties. Named the 2010 Convenience Store Chain of the Year, Rutter’s is dedicated to creating an environment and experience that keeps its customers coming back.
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By Perry Goldstein I have spent my entire professional life in the electronics industry, mostly on the consumer side. I love electronics. It’s exciting to see new technologies enter the market and evolve. I was a part of the explosion of the consumer electronics industry for many years, and participated first hand in the introduction of some magical and game changing products. In my transition to the professional and industrial segment of the industry, one subset of the industry immediately caught my attention. That is digital signage.
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By Ray Reeths, Harbor Industries & Thomas J Thompson, bloomfield knoble, inc. “Last time there was this much excitement about a tablet, it had some commandments written on it.” Wall Street Journal. Steve Jobs created the iPad to revolutionize the way people thought about and used computers, but in developing a device which combined Internet browsing, music video and more in a form that resembled consumer electronics, not PCs, he may have also changed the face of digital signage forever.
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Cinemark Theatres enhance movie-goers experience while driving profits with digital signage. Seeing this season’s latest blockbuster may be the motivator to get people into movie theaters, but theater owners know the key to driving profits is increasing concession sales to customers before the show. Movie-goers have just seconds to make a decision, so the presentation of concession offerings must be attractive and enticing.
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Digital out-of-home technology makes a difference in a Canadian nuclear power plant. As one of the largest nuclear power plants in the world, Bruce Power is a major energy supplier to the province of Ontario, Canada. This bustling, privately owned plant has two generating stations consisting of six operating units, and billions of dollars are being invested to refurbish two more units in the Bruce A Restart Project. The Bruce site will be the largest nuclear power plant in the world when all eight units are running next year.
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Innovative technologies increase impact and effectiveness of digital signage systems. Digital signage is having a significant impact on audiences in a wide variety of venues. But today, that impact is generally delivered one screen at a time. To increase the magnitude of the impact, companies should consider using multiple displays in a coordinated fashion to provide content delivery in a controlled-distribution manner throughout a facility.
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In early June a morning radio spot instantly caught my attention. The ad told me to check-in on Foursquare. “Social media on the radio?” I thought. I’m by no means a Foursquare super-user, but my wife and I compete against each other and friends to out-nerd one another. In fact, I’m CEO of Insteo, and I’m not even the mayor of my own office. (But I typically work more hours than anyone!) Regardless, there are people far more into Foursquare than I am.
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