Digital signage solutions take many different forms, helping advertisers and businesses captivate their target audience in fresh and enticing ways. One location that digital signage solutions are being effectively utilised is the corporate environment for internal communications. For this application digital signage can be incredibly successful in getting employees to take note of company information.
Read More
He’s the rapid-fire, inimitable character who defines a dynamic medium. Philip M. Cohen states the secret to his success simply: “I effectively execute other people’s ideas.” Only slightly tongue in cheek, which is his way. Speaking in his signature gravelly sotto voce, Cohen is an innovative media industry icon and the powerhouse behind America’s most sophisticated advertiser-supported point of care network, CARE Media Holdings Corp and its brands KidCARE TV, PetCARE TV and Women’s HealthCARE TV. Cohen is the sort of larger-than-life, spontaneous, idea-factory who’s easy on the office furniture, but murder on the carpet. A raconteur, a storyteller of epic proportions, he rarely sits. Once he gets warmed up—which takes less than the proverbial New York minute—he’s on his feet. He stands. He paces restlessly. He gestures like an operatic tenor. He almost paws the turf. As a horse-fancier with a ranch outside Las Vegas, he’s a kinetic, charismatic, big spirit that can’t be fenced in. And the ideas just keep coming.
Read More
In the digital out-of-home industry, things are changing—and fast. The days of the one-way content push are over. Now, digital content exists in a media ecosystem that is reaching consumers all day long and across multiple intercepts. The future is about reaching active consumers outside the home. Many of these media experiences will reach people by sight, sound and motion. In addition, place-based screens will serve as a catalyst for multi-faceted, activation-based marketing aimed to attract, engage and initiate new customer relationships.
Read More
Content is the key to success in digital signage through its power to draw audience eyeballs to the screens. Weather content; with its demonstrated drawing power across all media, is uniquely able to attract and engage viewers and hold their attention for key advertising messages. Thus sourcing the most effective and reliable weather content can be a key factor in the success of a digital signage system.
Read More
“It seemed like a good idea at the time.” That’s a phrase most of us have probably used at one time or another. Where you don’t want to find yourself saying it is at work, which is why many digital out-of-home (DOOH) executives have been so reluctant to commit to a content management software (CMS) system. With more than 300 to choose from, the prospect of culling through them to find the right one is a bit overwhelming. Then there’s the realization that the potential for making a major mistake is huge, and something you may have to live with for the next few years.
Read More
Five and ten years ago, if one was to attend a digital signage industry trade show or seminar, the predominant theme heard was that “Content is King”. A more sophisticated breakdown would have identified content together with screen placement and a robust technology infrastructure as the three legged stool necessary for successful deployments. As we enter the second decade in-store digital media, content continues to indeed be “king”. Long live the king!!
Read More
When I think of a rock star, I think of a long-haired guy with crazy colored clothes, cool shades, and lots of pretty girls hanging around him. However, there is a new rock star in your office and you may not have noticed him or her. This person is the one sitting in a small, windowless room and hiding behind a computer screen (usually much bigger than the one you have at your work station). The new rock star tends to be a bit quiet and looks like the “brainiac” type. They also have a special title, which includes “IT” in it. “The IT Director is a rock star?”
Read More
We spoke with Jennifer Bolt, SVP, Chief Strategy Officer of rVue, a demand-side platform for DOOH, about the shifts she sees in retail advertising and Shopper Media. Fueled by a need to communicate directly with shoppers at the point of sale, advertisers are turning to new technologies to facilitate this interaction. In the past, Shopper Marketing consisted of static, printed displays and messaging. Digital Out-Of-Home (DOOH), in combination with other technologies, has put more detailed, targeted messaging into stores, and broken out of store boundaries to reach consumers wherever they make buying decisions.
Read More
As the digital screen media ecosystem evolves the inevitable is occurring. Companies that once ruled the roost are now nowhere to be seen, not at industry events, conferences, tradeshows, or in industry advertisements. Some say the economy continues to affect “the spend” while others say the return on investment (ROI) just isn’t there. Regardless of one’s take on the health of the industry, for those watching the industry one fact is abundantly clear: the times they are a changin’. Brand names in hardware, software and services are aligning into partnerships, and in some instances creating their own in-house labs to drive innovation, exposure to capture the hearts, minds, and pocketbooks of communication and eMerchandising VP’s and executives
Read More
Your network is a brand media innovation platform. It is an intelligence and communication vehicle. Therefore your content strategies must be top-notch. A content matrix is something audiences turn to when they need to get smarter, stronger, faster, make more money, manage their time more efficiently, or get six-pack abs.
Read More
Get Social With Us