Digital Signage Expo (DSE), the world’s largest international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), has again unveiled a reformatted and further expanded conference seminar program for February 22-24, 2011, in Las Vegas.
“Many professionals in and affiliated with our industry have a great deal of knowledge in particular areas, but as consultant Alan Brawn — who offers industry certification classes at DSE — likes to say, ‘too few are truly versant about all the elements that bring things together and make it work seamlessly,’" said Richard Lebovitz, educational and editorial director for Atlanta-based Exponation LLC, which produces DSE. “Our aim is to provide not only ‘cross-training’ to give everyone the opportunity to see the ‘big picture,’ but also eventually to create a curriculum path to certification renewal in cooperation with the Digital Signage Experts Group.”
The largest educational conference ever staged in the digital signage space will now have nine tracks with clearly defined target audiences. Client end-users from key industry categories — including Arts & Entertainment, Banking, Advertising & Marketing, Education, Government, Healthcare, Hospitality, Casinos, Public Spaces, Restaurants, Retail and Transportation — will again be able to hear an outstanding faculty of peer professionals and industry specialists make presentations relevant to the digital signage and digital out-of-home marketplace. The tracks and their target audiences will include:
“Many professionals in and affiliated with our industry have a great deal of knowledge in particular areas, but as consultant Alan Brawn — who offers industry certification classes at DSE — likes to say, ‘too few are truly versant about all the elements that bring things together and make it work seamlessly,’" said Richard Lebovitz, educational and editorial director for Atlanta-based Exponation LLC, which produces DSE. “Our aim is to provide not only ‘cross-training’ to give everyone the opportunity to see the ‘big picture,’ but also eventually to create a curriculum path to certification renewal in cooperation with the Digital Signage Experts Group.”
The largest educational conference ever staged in the digital signage space will now have nine tracks with clearly defined target audiences. Client end-users from key industry categories — including Arts & Entertainment, Banking, Advertising & Marketing, Education, Government, Healthcare, Hospitality, Casinos, Public Spaces, Restaurants, Retail and Transportation — will again be able to hear an outstanding faculty of peer professionals and industry specialists make presentations relevant to the digital signage and digital out-of-home marketplace. The tracks and their target audiences will include:
- Digital Signage Fundamentals — Primary audience: End-users/Network Operators?
- Content University — Primary audience: End-users/Network Operators
- Digital Signage Business — Primary audience: End-users/Network Operators ?
- Marketing and Advertising — Primary audience: Advertising Agency Executives/Brand Marketers
- Hardware and Connectivity — Primary audience: Systems Integrators/Installers/AV & IT Professionals
- Software and Networks — Primary audience: Systems Integrators/Installers/AV & IT Professionals
- Interactive Technology — Primary audience: End-users/Network Operators ?
- Digital Out-of-Home Network Operations — Primary audience: End-users/Network Operators
- Special Interest — Primary audience: End-users/Network Operators



