It has been said that 70 percent of purchase decisions are made in-store. This surprising figure raises the question of how to best influence consumers who are making purchase decisions in-store. Support for the 70 Percent Rule is based upon a 1995 study initiated by Point-of-Purchase Advertising International. Independent studies confirm that the majority of purchase decisions are, in fact, made in-store, but not as much as 70 percent.

Our multi-screen world has fostered numerous challenges for content creators, managers and developers. While consumers demand high editorial and production standards delivered in real time, developers are faced with obstacles as they struggle with various tool kits, formats and resolutions for creating and delivering dynamic content to an ever-growing number of multi-platform devices. But by leveraging today’s real-time visual communication solutions, content producers can access exciting new methods for creating, managing and distributing content to a variety of platforms and screen types.

In my 15 years of attending tradeshows, I’ve noticed the dialogue between integrators and manufacturers has not changed much. “Hi; I use your products all the time,” the integrator says. “That’s great; thank you. Can I scan your badge?” the manufacturer responds. The badge is scanned, the integrator grabs a free pen and catalog and walks away to have that same 17-second interaction with countless other exhibiting companies. Opportunities on both sides are lost.

A Major League Baseball stadium is so much more than a venue for America’s favorite pastime. It’s the setting in which history is made, underdogs win, epic comebacks happen, second chances are granted and dreams become reality. Loyal MLB fans will tell you, when they step foot into their beloved teams’ stadiums, it feels like home. They’ve come to be united by the promise that a win is within reach and anything is possible.

A world museum enthusiast, Robert Ulrich, former CEO of Target Corporation, visited the Musical Instrument Museum in Brussels, Belgium with friend Marc Felix several years ago. The trip sparked a unique vision to create a similar museum in the United States that would bring musical instruments to life and allow visitors to experience them within their cultural context. With that, the Musical Instrument Museum (MIM) was born, and so began brainstorming, research and construction.

By Jeff Hastings, CEO BrightSign - The digital signage industry is only just beginning to hit its stride and move into more “non-traditional” areas such as education, hospitality, retail. We are seeing a rapid drive of broader range environments that are finding that they must “bid, compete” for people’s time and attention. Waiting areas in pharmacies, healthcare institutions, call centers/support organizations, offices are using digital signage to present a high interest, highly effective controlled message.

The Vancouver Aquarium is an institution with a vision to engage, amaze and inspire its guests. The aquarium has recently taken this promise to new heights, as it has undergone a digital transformation to better engage with guests in their natural world with the installation of more than 50 interactive screens throughout the venue. Given today’s technologically connected world, the Vancouver Aquarium staff knew they had to find creative ways to educate visitors about aquatic life and conservation, while keeping them captivated and encouraged to continue coming back.

St. Louis Rams score touchdown with upgraded Russell Athletic Training Center For the St. Louis Rams, training camp for the 2009 NFL season kicked off with a huge technology upgrade to its training facility and office complex in Earth City, Mo. Bringing the organization to the cutting edge of IT and A/V technology, the Russell Athletic Training Center’s makeover included a new HD IP-TV system to replace the facility’s standard-definition analog SMATV, a ShoreTel VOIP phone system to replace the old analog system and a facility-wide digital signage network.

Phoenix Suns, Diamondbacks invest in digital outdoor marketing, entertainment district By Sherleen Mahoney In an unprecedented partnership between two professional sports teams, the Arizona Diamondbacks and the Phoenix Suns have joined forces to develop an outdoor marketing and entertainment district in downtown Phoenix

Advanced flexible display technology is making flexible communications displays cost effective and allowing for the positioning of digital signage in locations previously thought impossible. Make no mistake about it: the advent of flexible digital displays isn’t going to transform the digital signage industry; it is going to revolutionize it beyond our wildest imaginations.